Fine Rice Basmati tastes like no other rice on earth. Unlike ordinary long grain rice the light, fluffy texture of Basmati’s long, slender grains offers the palate a totally different experience in terms of mouth-feel and taste – distinctive, unique and slightly ‘nutty’.

Literally translated as ‘the fragrant one’, Basmati has been described as having the aroma of sun-baked wood and flowers. If you want to sell your house, just cook Fine Rice Basmati instead of baking bread!

There is only one Basmati harvest a year and the plant requires specific weather conditions to mature and flourish. It is much taller than other rices, and so is prone to wind damage. Its delicate make-up explains the constant need for vigilance and care by the farmer, yet allows the plant to develop its complex and unique flavor and characteristics. This constant love and affection is reflected in its premium price compared to ordinary long grain rice.

Basmati is now the most popular type of dry rice with consumers all over the world. Sales of Basmati rice have grown every year for the past 20 years and now account for over 50% of the rice sold in the world.